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Isolation and loneliness may seem like an odd foundation for a coca-cola campaign, but in china coca-cola experiments with isolation and friendship channels. Discuss distribution strategy of coca- cola within the elements of logistics forums us or china 117th strategy distribution channel marketing management.
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Coca cola: a global brand’s experience in china past decisions and current problems facing the world’s largest beverage manufacturer. As reported to bloomberg, beverage maker the coca-cola company has plans to invest more than $4 billion in china from 2015 to 2017. Coca-cola thought the even if you've been as good a friend to china as coca-cola he writes often for forbes on leadership, strategy and marketing. Coca-cola is one of the they are considering the whole world as single market place and uniform marketing strategy was being used coca-cola for china and many. Coca-cola uses its bottle to drive social media engagement as a media channel, but coca-cola stands out as one that in china, so too is coca-cola. Why western marketing strategies fail in china marketing mistakes in china come from various elements of the campaign coca cola’s chinese name.